Management
People’s Choice Hospital represents a 21st Century world view of how hospitals should be operated, with a unique focus of providing real-time preventative medicine for financially distressed facilities. While some traditional operations models prove successful, there are constantly evolving realities in the healthcare industries that necessitate new approaches. Enter the PCH management team, comprised of clinical, technical, and administrative experts in their fields. Because hospital environments are unique and both communication and documentation proves to be complex, it is imperative to have the right team who knows how to leverage the right tools. Over time, the PCH team has earned their professional standing and are able to recognize opportunities in the face of clear challenges. Their professional efforts directly contribute saving jobs, decreasing mortality rates caused by limited resources, and addressing potentially inaccessible healthcare for underserved urban communities. People’s Choice Hospital has developed comprehensive plans which leverage advanced ONC Certified Electronic Health Record technology for the management of preventative disease and acute medical care.
Not only does PCH revitalize community hospitals, but also the primary care clinics, physician specialists, and home health agencies that both support and relay upon the main medical center. As the federal government’s ARRA/HITECH mandates proceed from the incentive phase into the penalty phase, many distressed hospitals will find themselves in even more dire financial situations.Unfortunately, they are limited by lack of financial resources needed to acquire ONC Certified Electronic Health Record (EHR) solutions which could increase productivity, workflow efficiency, and level of service billing. Not only will they miss an unprecedented opportunity to improve their bottom line, but they will soon face decreased reimbursement of Medicare and Medicaid, even when complete, quality care if provided. People’s Choice Hospital understands this time-sensitive situation and is uniquely qualified to assist. By assembling an expert management team and funding technology acquisition and operations improvements, hospitals on the verge of fading into oblivion can be brought back to life.
Executive Team
Seth Guterman, MD FACEP President
Dr. Seth Guterman, President of People’s Choice Hospital™, is top in his field as a hospital turnaround expert whose process improvement expertise focuses on Risk Management, Government Compliance, and Enhanced Workflow Strategies. As a clinically practicing, board- certified emergency medicine physician, he understands hospital politics, budget constraints, and individual motivations (the psychology of sales, client situations, etc). Given his ability to cross numerous specialties with knowledge of all hospital departments, he has become an effective medical executive leader, providing strategic guidance to hospital chairmen and decision-makers at the administrative level.
Eric Nussbaum, MD Chief Executive Officer
Dr. Eric Nussbaum brings a diverse skill set to the People’s Choice Hospital team. As a practicing physician, department leader, and healthcare information technology professional he is able to oversee all aspects of hospital endeavors. He directly contributes to assessment of distressed hospital workflow, operational management, clinical Best Practices. Dr. Nussbaums’ role as CEO is dynamic, with each hospital turnaround being a unique experience. As new opportunities arise, he will continue to spearhead clinical/administrative efforts to the benefit of local communities and the medical professionals at each facility.
Patrick Custardo Financial Liaison
Patrick Custardo leads financial development for Excellsys ACO and also serves as President of Global MedServ LLC., a revenue cycle management firm located in Oak Brook, Illinois. Mr. Custardo is licensed to practice law in the State of Illinois and has over 11 years experience in healthcare and an acknowledged expert in hospital and physician billing. He brings proven financial acumen and balanced negotiating expertise to the funding arm of People’s Choice Hospital. With a broad network of funding resources and professional relationships, Mr. Custardo solidifies the PCH position in the marketplace.
Steven Rube, MD FAAFP Chief Medical Officer
Dr. Steven Rube’s valuable experience ranges from Emergency Medicine to Private Family Practice, which affords him a unique perspective on important aspects of medical practice, hospital workflow, and clinical management. His educational experience is equally deep, with degrees from Case Western and Ohio State Universities, study at Bar-Ilan University in Israel, followed by residency at Northwestern University, focusing on Family Medicine. He has faculty appointments at the University of Illinois College of Medicine and Northwestern University Medical School, both from 1994 to the present. Dr. Rube’s professional experience is a strong combination of medical practice and executive management, making him ideal as CMO.
Rob Carpenter, DO MBA Chief Technical Officer
Dr. Rob Carpenter is the Chief Technical Officer and a significant asset to the PCH team. He is a working board certified/residency trained ER physician who also has an MBA with concentrations in Information Systems and Finance. His adept technical knowledge, combined with the experience of many years as a practicing physician, means a great deal to the PCH team. Dr. Carpenter focuses on technology installations for PCH facilities and is on-site at Go-Lives for additional physician-to-physician support. He also gives additional support to existing clients and is able to help the technical and project management teams on all levels.
Darien Cohen, MD JD Chief Compliance Officer
Dr. Cohen is a board certified, practicing Emergency Medicine physician with substantial clinical, administrative, and educative experience. As a graduate of Stanford University, University of California, and the University of Illinois, he brings a high level of expertise to his role with PCH. In addition to his medical expertise, Dr. Cohen holds a JD from Loyola University of Chicago. This unique combination benefits PCH and its facilities due to his in-depth knowledge of medicolegal issues. As a Clinical Assistant Professor at the University of Illinois Department of Emergency Medicine, Dr. Cohen is able to share his diverse experiences with the Emergency Medicine leaders of tomorrow.